Digital transformation refers to the integration of digital technology into all areas of a business, fundamentally changing how organizations operate and deliver value to customers. It involves a cultural shift that requires organizations to continually challenge the status quo, experiment, and get comfortable with failure. By leveraging technologies such as cloud computing, AI, big data, and the Internet of Things (IoT), businesses can improve efficiency, enhance customer experiences, and innovate new products and services. Ultimately, digital transformation is about adapting to the changing digital landscape to stay competitive and meet evolving consumer expectations.